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I am Committed to Being “Useful” to my Friends, Clients, Customers and Others in the Real Estate Community

Thought Leader

My publication, The Real Estate Philosopher, consists of my best effort to offer provoking and outside the box thinking pertaining to the Real Estate industry.  I pick topics that others typically aren’t addressing.  Close to 60,000 people receive this publication and I like the fact that it provokes debate and discussion. 

Marketing Visionary

After witnessing thousands of marketing pitches, I have concluded that marketing success often comes from developing a “Power Niche” – a small-sized niche within a bigger industry that no one else yet dominates. These niches are not ‘found’ – they are ‘created,’ which involves creativity and the fortitude not to fear failure.  My book, If You Want to Get Rich, Build a Power Niche, describes all of this in detail.  

Access to Capital

I have developed numerous relationships with some of the most respected investors in the real estate world, and I use this network to introduce these investors to parties seeking capital for real estate transactions.  I do this through my law firm – without charge – to help our clients.  And I do this for a success fee as a Registered Representative of Stonehaven LLC (see my BrokerCheck Report here).

Business Building

For close to 15 years, though my role as a partner in Adler & Stachenfeld LLP, I have been of great ‘use’ to my clients in utilizing my understanding of the underpinnings of the real estate industry, my access to resources and my deal-making skills to help real estate players “Grow Their Businesses.”  I will enhance this to a deeper level through The Useful Bruce.

Giving Back

I am not sure I realized it about myself until the past few years, but I really like helping people succeed in what they are trying to do.  Perhaps this is my highest and best ‘use.’  So far this has consisted of:  my mentoring programs (for Black people and women seeking to grow real estate careers) and the establishment – with my wife – of The Sweetie Pig Foundation to ‘spread joy and happiness in the world.’


My 7 Power Keys to Success

  1. Always try to reach “impossible” goals
  2. Seek the “truth” at all times.
  3. Word Hard – don’t “waste” time, learn to “spend” time.
  4. Don’t always take the conventional path.
  5. Think Creatively – apply deliberate practice to thinking.
  6. Seek the good in others.
  7. Enjoy teaching others what you have learned so they can be successful as well.

The Useful Bruce, LLC offers securities through Stonehaven, LLC, a Member of FINRASIPC.